SEO (Search Engine Optimization)

SEO (Search Engine Optimization or Optimisation) entails improving or increasing targeted traffic to your website through popular search engines like Google on the "natural", "organic" or "algorithmic" search results (displayed in the green box in the screen shot below). The higher up a webpage (or document) appears on the natural search engine results, the more traffic the webpage could potentially receive.

Natural listings are free listings that the advertiser does not pay on a per click basis. Pay Per Click or PPC (displayed in the red box in the screen shot below) listings are paid listings that the advertiser pays on a per click basis. Both SEO and PPC fall under a term called "Search Engine Marketing".

Screenshot of Google search

Every day millions of people go to popular search engines like Google to search the web for products, services, information and even entertainment.

Now more than ever it's imperative that your website has a powerful presence in search engine results so that you can increase your bottom line and traffic. Incorporating SEO into your website design as well as internal and external link building will help your website increase its natural search engine rankings.

Why is SEO important?

Although search engines are extremely competitive when it comes to placement, the major search engines account for over 90% of all traffic. Therefore companies that are serious about earning a share of the internet market and making a name for themselves should be totally committed to securing above the fold first page keyword rankings.

The best way to ensure a solid return on your website investment is to employ the services of a Search Engine Optimization firm with a proven track record of success, knowledge of current and cutting edge techniques, and experience working with the business community.

Who needs SEO?

Any website that is geared towards business or commerce should posses Search Engine Optimization elements. The ultimate goal of a website is to attract internet users, and studies show that the majority of users find websites by using the major search engines.

If your company is considering building a new website or updating an existing website, then Search Engine Optimization should be one of your top priorities. We tell our customers:

"Why spend money to develop the "Look and Feel" of your website when users can't find you? All of your "development" money has then gone to waste."

SEO can be geared for large competitive industries as well as small "niche" markets. Also, SEO campaigns have a much higher return on investment than other traditional internet marketing techniques.

SoaringMedia's SEO experts will do a deep dive diagnosis of your website and take a look at the following:

SEO Process

  • Website Analysis:

    • Technology

  • Comprehensive Keyword Research and Analysis:

    • Target keywords to specific pages

  • On-Site Optimization:

    • Title & Meta Tags
    • Content (Content build out where necessary)
    • Internal Cross Linking

  • Directory Submissions:

    • DMOZ
    • Yahoo Directory

  • Feed Optimization:

    • XML Sitemaps
    • Products and Local Feeds

For more information on SEO (Search Engine Optimization) or any of our other services please feel free to contact us.